BCG X Internship
Enhanced Home Security and Smart Home Services for leading providers.
Quantitative Research
UX/UI
E-commerce Mobile/Web
Spatial Computing
Nova
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👉🏼 ENHANCING HOME SECURITY AND SMART HOME E-COMMERCE PLATFORMS
Role and Contributions
User Interface Redesign
Led the overhaul of the application's interface to enhance usability and aesthetics based on rigorous user testing.
Participant Testing
Tested prototypes with selected participants to gather actionable insights.
Checkout Flow Optimization
Discovered key insights that streamlined the checkout process, making it faster and more intuitive.
Enhancements
Expanded financing options and clarified related information, making the app more accessible to a broader audience.
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Tools and Methodologies
Microsoft Clarity
Utilized for quantitative analysis to identify user behavior patterns and pain points within the app.
Respondent
Leveraged for targeted participant selection to ensure relevant and diverse user feedback.
User Prototyping and Testing
Implemented rapid prototyping techniques to quickly iterate and refine the checkout flow based on user feedback.
Results and Impact
Increased New User Traffic by 30% (I contributed to an ongoing impact that was already in progress)
The interface redesign and improved user experience attracted more users to the platform.
Improved Conversion Rates by 25%
Streamlined checkout flow and enhanced financing options led to higher conversion rates.
Broadened Audience Inclusion
The addition of financing options and clearer information made the app accessible to a wider audience segment.
Reflection
Empathy in Design
Collaborating directly with users through testing reinforced the importance of understanding user needs and pain points to create intuitive designs.
Extensive use of Figma
Rapidly mastering Figma, I improved my skills through efficient design, handoff, and slide creation, while enhancing a design system with new components and variants.
🍪 I used Figma Slides right after the Config event that happened in the midst of my internship.
👉🏼 DEVELOPMENT OF NEW FUNCTIONALITIES AND SERVICE OFFERINGS
Role and Contributions
Feature Development
Played a key role in brainstorming and implementing new features within the application.
Service Expansion
Contributed to expanding the app's offerings, aligning with user needs and market trends.
👉🏼 SPATIAL COMPUTING CONTRIBUTION
Role and Contributions
Innovation in Industrial Processes
Part of a team that proposed cutting-edge spatial and AI-based solutions.
Project Development
Assisted in conceptualizing and designing applications for aircraft maintenance and repair.
Reflection
Innovation Through Collaboration
Working closely with cross-functional teams taught me the importance of diverse perspectives in driving innovation.
Less of an Intern, More of a Designer
The team treated me as a full-time employee, leading presentations, gathering client requirements, running usability tests, and managing tasks. This made me more confident in my ability to handle tasks better.
🍪 Did you know there was something called Microsoft Excel league? BCG introduced me to this 👀
Results and Impact
Driving Innovation
Showcased the potential of spatial computing in transforming traditional industrial processes.
Industry Recognition
The project gained attention for its innovative approach to solving complex maintenance challenges.
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👉🏼 PROFESSIONAL DEVELOPMENT AND TEAM EXPERIENCES
Team Building Activities
Farm-to-Table Cooking with Leadership
Engaged in a unique team-building experience cooking farm-fresh food alongside company leaders.
End-of-Summer Session
Participated in reflective sessions summarizing achievements and learnings over the summer.
Travel and Cultural Experiences
Work Travels
Traveled to Dallas and Denver for work-related projects and events.
Team Events
Took part in a company-organized fake game show and emerged as the winner, enhancing camaraderie and team spirit.
Pirates Game Victory
Attended a Pittsburgh Pirates baseball game where they secured a win, adding to the memorable experiences of the summer.
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